In the report of the 19th National Congress of the Communist Party of China, the general secretary pointed out: "to build a socialist cultural
power, enhance the national cultural soft power, enhance the cohesion of the socialist core values, enhance the competitiveness of the cultural
industry, enhance the attraction of Chinese excellent traditional culture, and enhance the international communication power and influence of
culture, we should promote the construction of international communication ability, tell Chinese stories well, and show the truth and the truth
Three dimensional and comprehensive China. "
The cultural movement is linked with the national movement, and the cultural context is linked with the national context. The excellent traditional
Chinese culture is not only the spiritual treasure of the Chinese people, but also belongs to all mankind. We should carry out multi-channel, multi
form and multi-level cultural exchanges with foreign countries, constantly improve the mechanism of people to people and cultural exchanges,
attach great importance to the construction and innovation of cultural communication means, vividly and wonderfully tell Chinese stories, display
splendid Chinese culture, convey the beautiful friendship of the Chinese people, show the world China's wisdom and China's plan, enhance the
understanding and friendship of people of all countries, and serve the country We should create a good external environment for development
and build a bridge to enhance the national cultural soft power.
In his speech at the European Institute in Bruges, Belgium, the general secretary stressed: "China is an important representative of Oriental civilization,
while Europe is the birthplace of Western civilization. Just as the Chinese like tea and the Belgians like beer, the implicitness of tea and the enthusiasm
of wine represent two different ways to taste life and interpret the world. However, tea and wine are not incompatible. You can not only drink a thousand
cups of wine with your confidants, but also taste tea and taste life. "
Therefore, by planning a series of activities of "xiannongyu tea selection culture international tea party", we invited influential tea masters, tea merchants,
tea people and tea guest representatives from China's tea industry to search for real good tea nationwide. At the same time, in the activities, we invited
100 mainstream media at home and abroad, big V in tea industry and Internet experts to participate in the whole process, follow-up and report, so as to
better introduce China's tea to the world And Chinese tea culture, enhance the international influence of Chinese tea and Chinese tea culture, promote
the development of domestic tea enterprises and the promotion of corporate culture, promote the mutual learning and mutual learning of international
tea culture, let Chinese tea go to the world, let the people of China and the world share the real good tea, let the world understand Chinese tea and Chinese
tea culture, and promote the international cooperation and development of Chinese tea and Chinese tea culture.
The world is drinking tea, but not Chinese tea!
The world is drinking tea, but not Chinese tea culture!
Please taste Chinese tea in the world! Know new China! Love Chinese culture!